As a business owner, I’m sure you know that social media needs to be a critical part of your marketing efforts! I’m sure you’re feeling overwhelmed with the details of how to leverage social media effectively. It’s a lot to take in! Take a deep breath and relax your shoulders… I’m going to break it all down for you! When it comes to social media, remember that you don’t have to become an expert in every site out there. To make the best use of your time, focus on the Big 5 of Social Media Marketing.
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As a business owner, I’m sure you know that social media needs to be a critical part of your marketing efforts! I’m sure you’re feeling overwhelmed with the details of how to leverage social media effectively. It’s a lot to take in! Take a deep breath and relax your shoulders… I’m going to break it all down for you!
When it comes to social media, remember that you don’t have to become an expert in every site out there. In fact, some are a complete waste of time. To make the best use of your time, focus on The Big 5 of Social Media Marketing:
1. Facebook – Think of Facebook as your virtual water cooler. It’s a gathering place for quick sharing and socializing. Your FB page is where you’ll interact the most with potential customers, so it’s a great place to post information about sales, as well as hold contests and giveaways.
2. Pinterest – Pinterest is like a virtual scrapbook. It allows you to link to articles about your business, your blog, any infographics you might make, etc. Be sure to create fun and enticing boards that honestly describe the content you’re posting! It’s also a great idea to pin other business’s information, too. This makes your boards more interesting for your customers, and can help you build reciprocal advertising relationships with other business owners.
3. Instagram – Instagram is like a virtual photo album, and provides your customers with a glimpse of your world. You can post pictures of product, your place of business, and perhaps most importantly, yourself! People like to see the faces behind a brand. You don’t have to be a professional photographer by any means, but do your best to take interesting and aesthetically pleasing pictures.
4. Twitter – Twitter is your virtual newsroom. This is a place to share information, pure and simple. You’re limited to using 140 characters, so be sure to make them count! Business is best used Twitter when trying to promote an in-store event.
5. Google My Business – Make sure your business shows up in appropriate searches, as well as on Google Maps! You’ll be able to add photos and text, as well as contact information. Be sure to ask happy customers to leave ratings and reviews for you, as this can be a huge boon to your business!
Each of these five social media sites has its own unique flavor, as well as its pros and cons, but each and every one has the potential to boost your business in amazing ways when you use it to its full advantage. There are a few things you can do to maximize your success across the board. First, be sure to post regularly and consistently. The importance of this cannot be overstated! Think of it as keeping an appointment with your customers. They’re a lot more likely to show up if they know when to expect you! Next, be consistent with your branding efforts. Is your Instagram account entirely black and white? Do you have a color palette that pops, like using only pastels or bright red in every photo? And last but certainly not least, be sincere. Insincerity is rampant on social media, but that doesn’t mean that it’s what your potential customers want. Be that breath of fresh air they’ve been waiting for!
Author: Denise Keniston
Denise Keniston is an entrepreneur and former network news anchor. After leaving the TV news business, she founded Keniston and Company which grew to $7M annually. Today, she manages Web4Retail and several other businesses including Blue Tidal Wave and Decorate Small Spaces. She frequently writes and speaks about marketing, social media, and entrepreneurship.