Twitter Analytics is one of the best weapons in your arsenal for improving your business’s performance on Twitter. With this tool you can see what content your audience is interacting with, whether they’re retweeting your Tweets, commenting, or clicking through to your website. Here are a few simple ways you can make the most of Twitter Analytics
Twitter Analytics is one of the best weapons in your arsenal for improving your business’s performance on Twitter. With this tool you can see what content your audience is interacting with, whether they’re retweeting your Tweets, commenting, or clicking through to your website. Here are a few simple ways you can make the most of Twitter Analytics:
1. Tailor your content to audience interests. One of the greatest features of Twitter Analytics is that it shows you the top ten interests of your audience. If that isn’t helpful information to have for crafting your content, I don’t know what is!
2. Schedule Tweets based on your audience’s location(s). You can see exactly where your viewers are located, and you’ll want to cater to the majority! However, if you’ve got a lot of users in the U.S., but almost as many in the U.K., you might want to schedule Tweets to go out twice, once at the times that are best for your U.S. audience, and once again, for viewers in the U.K.
3. Tweet around events. When there’s something huge going on in the world, especially the area of the world in which your audience resides, you’re going to want to Tweet around events (unless you’ve got something to contribute about those events) or your texts will get swallowed. For instance, during the U.S. presidential debates, good luck getting your Tweets seen, let alone interacted with, unless you’ve got something to say about the election!
4. Post during your best engagement rate times. Another thing that you can track in Twitter Analytics is the engagement rates of Tweets sent out at various times of day. This will give you a good idea about when your audience is the most like to click on your links, retweet your Tweets, leave comments, and so on… I’m not suggesting that you should only post during these times frames, just that Tweeting during these time frames should be your top priority.
5. Post on the days with the highest engagement rates. Not everyone is on Twitter every single day. If you’re not planning to Tweet daily, you’re going to want to choose certain days of the week and create a regular schedule. At first, experiment with posting on all of the days at different times, so that after a month you’ll have a decent sample. Choose the days that consistently show the highest engagement rates.
None of us have a lot of spare time on our hands, and that goes double for business owners! By regularly checking Twitter Analytics and implementing changes according to the information you find there, you’ll ensure that the time you spend on Twitter is time well spent. Twitter Analytics contains a lot of information, and this can feel overwhelming if you believe that you have to use all of it. You don’t have to use all of it in order for it to be effective. Start slowly, making just a few small changes, and do more as you become more proficient. You’ll feel like a Twitter Analytics pro in no time, and your business will reap the benefits!
Author: Denise Keniston
Denise Keniston is an entrepreneur and former network news anchor. After leaving the TV news business, she founded Keniston and Company which grew to $7M annually. Today, she manages Web4Retail and several other businesses including Blue Tidal Wave and Decorate Small Spaces. She frequently writes and speaks about marketing, social media, and entrepreneurship.