<<Previous Next>> (Click to Download Infographic) Scroll Down To See The Blog Video Let’s be honest, advertising isn’t always the most fun part of being a business owner. At times it can feel both tedious and burdensome. For some people, it can even provoke a fair amount of anxiety! But social media advertising
Scroll Down To See The Blog Video
Let’s be honest, advertising isn’t always the most fun part of being a business owner. At times it can feel both tedious and burdensome. For some people, it can even provoke a fair amount of anxiety! But social media advertising doesn’t have to be an awful experience. All of the big 4 social media networks have streamlined the process, making it easier than ever to create ads with a powerful impact.
1. Facebook Ads. Facebook Ads will prompt you, walking you through each step, but here are some of the basics. First of all, you need to have a business page on FB. If you don’t already have one, create it now. Next, go into ads, where you’ll be prompted to choose an objective. This is so important. If you don’t know what you’re hoping to accomplish, I can guarantee that you won’t accomplish much of anything! Next, you’ll be prompted to define the demographics of your target audience. You should know this information so well you could rattle it off in your sleep, so if you’re struggling, you know that you’ve got some work to do. Next, you’ll choose the budget parameters you want to work within. Last, you’ll choose how you want your ad to look. After you’ve placed your order, you can create an ads report so you can see whether or not your ad is working for you. That’s all there is to it!
2. Twitter Ads. First, decide whether you want to promote your Tweets, which will then show up in users’ streams, or your account, which will then show up in the “Who to Follow” suggestions on users pages. Go for account follows if you’re trying to grow your user base, or choose individual Tweets for lead generation. Next, you’re going to target your audience. You can choose to target either by keywords, or by gender, area, and devices, or by interests and followers. Now it’s time to create the Tweets you want to promote. You can either create new Tweets for this purpose, or you can promote Tweets that already exist in your account. That’s it! Easy!
3. Pinterest Promoted Pins. Hover the mouse over the pin you want to promote. Voila! Up will pop a screen that says “Promote”, which, of course you’re going to click. Next, you’ll enter keywords to ensure that your pin shows up in the appropriate searches. Refine your audience, choosing from the categories offered. When you’ve got your ideal target demographic defined you’ll have a chance to set your budget for per click bids. This isn’t the price you’ll actually pay. It’s just the maximum amount per click you’d be willing to spend. You might put in a bid of $1.50, but only pay $0.23. Watch how your Promoted Pins perform, and with time you’ll figure out which types of pins get you the most bang for your buck.
4. Instagram Ads. Before you can start, you’ll need to connect your IG account to your FB business page. To do this, go to your FB page, click on settings in the upper right, click Instagram ads, then click then add an account button. Enter your IG username and password and you’ll be good to go! Now you’ll be able to choose an objective for your ad, define a target audience, and add visuals and text. Don’t forget to add hashtags. These matter a lot when it comes to showing up in searches!
With a bit of time and experience, you’ll find that it’s easy to create professional, effective advertising for social media. With such flexible price points, businesses of every size can create a campaign that works within the constraints of their budget. Become a savvy social media advertiser, and watch your business grow!
Author: Denise Keniston
Denise Keniston is an entrepreneur and former network news anchor. After leaving the TV news business, she founded Keniston and Company which grew to $7M annually. Today, she manages Web4Retail and several other businesses including Blue Tidal Wave and Decorate Small Spaces. She frequently writes and speaks about marketing, social media, and entrepreneurship.