<<Previous Next>> (Click to Download Infographic) Scroll Down To See The Blog Video Customers search for businesses on Google, and you wouldn’t want your business to be left out of these listings! Google has streamlined its properties for businesses through a single dashboard, Google My Business. This makes management of “All Things Google” so
Scroll Down To See The Blog Video
Customers search for businesses on Google, and you wouldn’t want your business to be left out of these listings! Google has streamlined its properties for businesses through a single dashboard, Google My Business. This makes management of “All Things Google” so much easier. Setting up Google My Business will add your business information to other Google properties such as Maps and Search. Doing this is just like filling out an application form.
1. You will have your key business information ready: address, contact details, website, etc. Make sure you fill out everything. Google My Business is a directory that also works like a social network; you can put up a photo, virtual tour, and videos!
2. One of the single most important steps to this process is adding great photos to your page. According to Google, businesses with pictures boast a click-through rate that is 35% higher and 42% more requests for driving directions that photo-free business listings. Great visuals reassure us that the business we’re looking at is legitimate. We like to know what we’re getting, and pictures help us feel like we’re making an informed decision in a way that words alone do not.
3. While not directly part of the set-up process, another important step is to reply to all of the feedback you receive on your page. Hopefully, most or all of this feedback will be positive. However, sometimes a negative review will pop up. It’s important when this happens to respond promptly, politely, and clearly. If it’s a true complaint, offer to make it better. If it’s just a troll having fun at your expense, however, it is perfectly okay to let people know, in a calm, clear way. Simply state that no one recalls any interactions with a customer that match what was written, and if they clearly have a fake profile, gently redirect attention to this. After this, however, DO NOT ENGAGE! People who do this for fun clearly have emotional issues, and it’s the upset they cause that makes it so pleasurable for them and will keep them coming back for more. Don’t take the bait and they’ll go looking for new prey.
Once your account is up and running, you’ll want to check in on it regularly. At least once a week, you should look to see if your ranking has gone up or down, whether you’ve got new reviews/comments to respond to, etc. It’s also nice to change up your pictures over time, as you may want to update things like your description and photos as you hone your business skills.
Take the time to fill out all of your business information thoroughly, including adding photos and video to your dash! While this might feel like a time-consuming process, don’t rush through. Doing a professional job will pay off! Great Google rankings and a presence on Google maps may do as much for your business as your other advertising efforts combined, and it won’t cost you a cent! So put some elbow grease into it, and watch your business grow.
Author: Denise Keniston
Denise Keniston is an entrepreneur and former network news anchor. After leaving the TV news business, she founded Keniston and Company which grew to $7M annually. Today, she manages Web4Retail and several other businesses including Blue Tidal Wave and Decorate Small Spaces. She frequently writes and speaks about marketing, social media, and entrepreneurship.