x

In order to download the FREE PDF, please supply us with your email address below!

**ATTENTION** if you have already signed up for Denise’s Newsletter, AWESOME! Just to confirm, please fill out this form one more time so we can confirm your subscription. Your email will NOT be duplicated. If you haven’t received your email within 5 minutes, please check your spam folder. * *

x

In order to download the FREE PDF, please supply us with your email address below!

**ATTENTION** if you have already signed up for Denise’s Newsletter, AWESOME! Just to confirm, please fill out this form one more time so we can confirm your subscription. Your email will NOT be duplicated. If you haven’t received your email within 5 minutes, please check your spam folder. * *

x

In order to download the FREE PDF, please supply us with your email address below!

**ATTENTION** if you have already signed up for Denise’s Newsletter, AWESOME! Just to confirm, please fill out this form one more time so we can confirm your subscription. Your email will NOT be duplicated. If you haven’t received your email within 5 minutes, please check your spam folder. * *

How To Set Up a Facebook Business Page

How To Set Up a Facebook Business Page
How To Set Up a Facebook Business PageDenise Keniston

Business owners can create their own page for their business on Facebook. Having a page on Facebook makes a local business discoverable. It allows businesses to easily connect with their customers by posting content such as photos, videos, and messages. Setting up a page does not require much effort as Facebook provides a step-by-step process. You can even skip some items and come back to them later! It’s very important, however, that you complete all of the necessary information your customers should know. Let’s get started in 10 easy steps!

<<Previous      Next>>

fbinfographics

(Click to Download Infographic)

Scroll Down To See The Blog Video

 

Business owners can create their own page for their business on Facebook. Having a page on Facebook makes a local business discoverable. It allows businesses to easily connect with their customers by posting content such as photos, videos, and messages. Setting up a page does not require much effort as Facebook provides a step-by-step process. You can even skip some items and come back to them later! It’s very important, however, that you complete all of the necessary information your customers should know. Let’s get started in 10 easy steps!

1. Enter your basic business information.

A. Select “Create a Page”.
B. Choose between Local Business or Page.
C. Click the next button.

2. Fill in “About” details.

A. Key in business information: name, address and contact details.
B. Select business category.
C. Fill in “About You” box.

3. Add your cover photo.

A. Upload from computer or import from a website.
B. Choose a business logo, product, design or image.
C. Add Page to your Favorites. Select “Add to Favorites”, so your page can be easily found.

4. Choose your audience.

A. Select demographics, such as age and gender.
B. Set the location of your target audience.
C. Your page is up and running. Update information such as store locations, operating hours and other promotions or events.

5. Upload high-quality images.

Select photos of storefront, products or giveaways for contests or events.

6. Call to action

Add a call-to-action line on About Page or post a status inviting customers to your website or business.

7. Business Page Settings

A. Add other people as admin to your page.
B. Make sure visitors can access your page and post on your timeline.

8. Begin to engage.

A. Monitor your page and respond to comments and messages quickly.
B. Post interesting content, such as images, videos, fun facts, etc.

You’ll want to add photos and other content as soon as possible to make the page enticing right from the beginning. Remember, however, that it isn’t enough to put up a bunch of wonderful content to get the page started and then forget about it. You’ll need to add new content on a consistent and regular basis. There are different schools of thought on this matter. Some people say it’s ideal to post three times a week. Others will tell you that once a week is enough. Still, others will tell you that you should be posting daily, maybe even more than once a day. It’s more important to make your posting schedule regular than anything else. Figure out how often you’re willing to commit, and stick to it!

Interaction with your audience should be the highest priority. Once your page is up and running, be sure to acknowledge each and every comment. Answer questions and feedback as quickly as possible. Remember that if someone is spamming your page with rude or inappropriate comments you can (and should) delete those comments as soon as possible. On the flip side, when you receive praise or thanks on your page from satisfied customers, be sure to respond with a warm and courteous thank you ASAP! All of these things will help create a great community feel on your page.

It’s worth the effort to take your time putting together your Facebook page. Choose images that look clean and professional, not a bunch of sloppy snapshots. Perhaps most importantly, take the time to proofread. Whether or not spelling and grammar come naturally to you, after you’ve gone over it, have at least one or two more people look it over. These are all things that your potential customers will be using to judge whether or not to give you their business, so treat it accordingly! That being said, good enough really is good enough. After you’ve worked hard to make your page look great, don’t obsess. You will probably end up tweaking and improving your page on a regular basis, anyway. Now it’s time for the fun part… start interacting with your target market and building your audience!

Denise Keniston

Author: Denise Keniston

Denise Keniston is an entrepreneur and former network news anchor. After leaving the TV news business, she founded Keniston and Company which grew to $7M annually. Today, she manages Web4Retail and several other businesses including Blue Tidal Wave and Decorate Small Spaces. She frequently writes and speaks about marketing, social media, and entrepreneurship.

Posts Carousel


Denise Keniston

Author: Denise Keniston

Denise Keniston is an entrepreneur and former network news anchor. After leaving the TV news business, she founded Keniston and Company which grew to $7M annually. Today, she manages Web4Retail and several other businesses including Blue Tidal Wave and Decorate Small Spaces. She frequently writes and speaks about marketing, social media, and entrepreneurship.