<<Previous Next>> (Click to Download Infographic). Scroll Down To See The Blog Video Your business can benefit in major ways from being on Twitter! With more than 313 million users on Twitter every single month, I can guarantee that there are lots of people waiting for exactly what you can provide! Now, you just
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Your business can benefit in major ways from being on Twitter! With more than 313 million users on Twitter every single month, I can guarantee that there are lots of people waiting for exactly what you can provide! Now, you just have to find them. Follow these eight easy steps, and your business will be a Twitter superstar before you know it!
1. Research your existing customer, and target your ideal customer. Gather as much information about your existing customers as possible. Is this the person you actually want to be working with? Why or why not? Once you’ve written up a description of your ideal customer, brainstorm all of the things this person loves, and how you can best appeal to them, with language, aesthetics, topics, etc.
2. Set up your business Twitter account. Setting up a Twitter for Business account is simple as can be. Twitter takes you through it step by step. Be sure to complete as much information as possible, as a sparse profile can look very unprofessional. Also, make sure to use a quality photo or logo.
3. Add Twitter buttons to your website and email signature. Log into your Twitter account, create a button, copy the code, and paste it where you want it!
4. Let your customers know you’re on Twitter. You can do this through your newsletter, as well as other social media outlets. You can also send out an email blast asking people to follow you on Twitter.
5. Start Tweeting. You’ve got 140 characters, so make ‘em count! Your tweets should be attention grabbing with being sensational. Spark genuine interest and stand out from the crowd! Make sure to Tweet on a regular basis!
6. Get a handle on hashtags. Pay attention to trending hashtags. Use whichever ones apply. You can also create hashtags unique to your business so that your fans can find you easily.
7. Drive traffic back to your site or into your store. The best way to do this is with clear calls to action that are enticing. You’ve got to offer articles people want to read, products they want to learn more about, etc. in order to get them to click through.
8. Make use of Twitter lists. Twitter lists allow you to create a list of followers that you can check separately from your regular feed. Use these to quickly find favorites, other businesses you’d like to collaborate with, or different groups you’d like to target for different sales, services, articles, etc.
If you’ve been reading through these and feeling a bit overwhelmed, take a few deep breaths and remember that these are steps in a process. You don’t have to do them all at once. Break it down and make it manageable. If you focus on just one thing a day, in eight days you will have worked your way through the entire list. While some of the items are one-offs, such as adding a Twitter button to your website and email signature, others, like tweeting, driving traffic to your website, etc. will be things you do on an ongoing basis. But spending one day beefing up your skills in each area will make it much easier for you to maintain these habits on an ongoing basis. As with any new habit, consistency is key, so keep at it, and you’ll be a pro in no time!
Author: Denise Keniston
Denise Keniston is an entrepreneur and former network news anchor. After leaving the TV news business, she founded Keniston and Company which grew to $7M annually. Today, she manages Web4Retail and several other businesses including Blue Tidal Wave and Decorate Small Spaces. She frequently writes and speaks about marketing, social media, and entrepreneurship.