<<Previous Next>> (Click to Download Infographic) Scroll Down To See The Blog Video There are millions of people actively engaging on Twitter every single day. If you’re not leveraging this to your business’s advantage, you’re missing out on a potentially huge target audience. I know that making the most of Twitter for your
Scroll Down To See The Blog Video
There are millions of people actively engaging on Twitter every single day. If you’re not leveraging this to your business’s advantage, you’re missing out on a potentially huge target audience. I know that making the most of Twitter for your business can feel like a daunting task, but it’s easier than you’re probably imagining. Here are six easy steps to get you started:
1. Use a time-saving tool like Hootsuite. By using a time-saving tool like Hootsuite, you’ll be able to make the most of your social media presence, writing up loads of tweets ahead of time and scheduling them to post at the most ideal times. You’ll also be able to ensure that all of your social media profiles are connected, allowing for easy content sharing from one platform to another.
2. Join a Twitter chat. You can find Twitter chats by searching for hashtags ending in chat. These chats take place about every single imaginable topic, so find some that interest you and jump in! You can ask questions and have them answered immediately by other users, and you can comment on other people’s posts, answer their questions, too. Be sure to add the appropriate hashtags to your posts so they’ll be found by the right people! After you’ve done a few, you can even host your own, but it’s best to participate before you organize one so that you’ll know all of the ins and outs.
3. Respond to people who are interested in similar content. When you see that people are posting, sharing, retweeting, and commenting on content that is similar to your own, make sure to join the discussion! Don’t just blast them with links to your page, give them truly useful information. Chances are higher than not that a lot of these folks will start following you!
4. Tweet inspirational quotes. Everybody loves a good inspirational quote. If you’re a good writer, don’t be afraid to try your hand at penning a few of your own! That being said, you don’t have to write at all. You just have to know how to use Google. Find quotes from great minds throughout history, especially if you can find a way to link them to what you do, and share them on Twitter. These quotes tend to be highly retweeted, and often lend themselves well to engagement, as some people will be sure to comment on the quote. Hint: There are millions of great quotes. Aim for something unique, not the top 25 or so that get passed around nonstop.
5. Follow users who follow your followers. Users who follow your followers are likely to have similar interests. This means that some of them are likely to fit the description of your ideal customer. Plus, they’re more likely to follow back, because when Twitter users see that they’ve got people in common with you, it automatically builds a sense of familiarity and trust.
6. Follow accounts recommended by Twitter. While yes, people do pay to have their profiles included in the Recommended box, this isn’t a random form of advertising. Twitter actually has a great system that ensures that your recommended users’ box will actually contain people with whom you’ve got some common interests. When you follow these users, oftentimes they’ll follow you back. Equally important is that you’ll be able to follow their followers!
All of these ideas are simple to try, and they can be implemented by just about anyone, regardless of the type of business you’ve got. Give them a try! You’ll be surprised by how something so easy can have such amazing results.
Author: Denise Keniston
Denise Keniston is an entrepreneur and former network news anchor. After leaving the TV news business, she founded Keniston and Company which grew to $7M annually. Today, she manages Web4Retail and several other businesses including Blue Tidal Wave and Decorate Small Spaces. She frequently writes and speaks about marketing, social media, and entrepreneurship.