Next>> (Click to Download Infographic) Online marketing can feel like a fickle creature. Just when you think you know all of the rules, something changes! In the midst of so much changeability, you’ll be happy to know that email continues to be a dependable marketing tool. Not everybody is on social media, but almost everyone
Online marketing can feel like a fickle creature. Just when you think you know all of the rules, something changes! In the midst of so much changeability, you’ll be happy to know that email continues to be a dependable marketing tool. Not everybody is on social media, but almost everyone has got an email account. Not only that, most of us are tethered to it! We even get alerts on our phones when a new email comes in! This makes email the perfect way to advertise.
There are a lot of tools out there to help you with your email marketing campaigns, but we’re going to focus on 5 free tools that are top performers:
1. Grammarly goes way beyond basic spell-check. There isn’t a writer alive who won’t benefit from using this incredible tool! It checks for 250 grammar rules, including some advanced ones you may not even know about. It also checks for contextual spelling. For example, loose/lose. The cherry on top is the word recommendation feature that will suggest synonyms when your writing is a bit flat. Again, this is a tool that everyone should be using.
2. Hemingway Editor is what the pros use. When in doubt, simplify. It’s sad, but your marketing materials should be written at about a sixth grade reading and comprehension level. Most business owners and marketers have a tendency to overshoot this mark by quite a lot. The Hemingway editor will do several helpful things for your writing.
3. Scope is an incredible free tool offered my Litmus.com. It lets you do a couple of different things. The most important is that it shows you what your email will look like on different devices, as well as in plain text. The second thing it can do is show you the back end of html for any email. In other words, if you’ve got some code talent, some time, and some determination, you can take a cool looking email, plug it into Scope, and figure out how they did whatever it is that you love about it.
4. Benchmark is a marketing email company. Designers will love that the templates on Benchmark are customizable. The service is user-friendly, and offers some great features, like the ability to send videos. The free plan allows users up to 2,000 subscribers and 14,000 emails a month.
5. MailChimp is another popular service for email marketers. MailChimp’s drag and drop template design program allows anyone to create custom emails that look polished and professional. The free tier is up to 2,000 subscribers and 10,000 emails a month.
There are a ton of great tools out there, but this selection of five very different types of free tools will allow you to experiment and figure out which type of tools work best for you and your business. Another thing to consider is that almost all of the free tools available are a more limited version of a deluxe product that can be purchased. This sort of freebie test driving will let you figure out what you like without spending a cent, and also to decide which of these services might be worth investing in to access more features. Even if you decide to stick with the free versions indefinitely, you’ll get major value from these hardworking tools.
Author: Denise Keniston
Denise Keniston is an entrepreneur and former network news anchor. After leaving the TV news business, she founded Keniston and Company which grew to $7M annually. Today, she manages Web4Retail and several other businesses including Blue Tidal Wave and Decorate Small Spaces. She frequently writes and speaks about marketing, social media, and entrepreneurship.