<<Previous Next>> (Click to Download Infographic) Scroll Down To See The Blog Video Using Pinterest for business is pretty straightforward. It’s a 3-step process. 1. Join Pinterest as a business. This will help people find your business. 2. Confirm your website. This enables you to gain access to website analytics and add your logo
Scroll Down To See The Blog Video
Using Pinterest for business is pretty straightforward. It’s a 3-step process. 1. Join Pinterest as a business. This will help people find your business. 2. Confirm your website. This enables you to gain access to website analytics and add your logo to any pin that comes from your site. 3. Add the ‘save’ button to your website.
1. The 3-step process will take you all of ten minutes. You’ll fill out a few very simple fields (Pinterest says it takes 15 seconds to fill out). You’ll then go to your settings and click the ‘Confirm Your Business’ button. You’ll see instructions on how to confirm your website with either an HTML file or a meta tag. Next, click on ‘make a save button.’ You’ll be given options for a few different styles of buttons or widgets. Choose the one you like best, and you’ll receive the code you need to copy and paste to your website. That’s all there is to it! You’re off to a great start, but you’re far from being done with the creation of your Pinterest Business account! Now that you’ve gone through the first three steps of setting up your account, you’ll be diving into the real work (and the real fun) of getting started on Pinterest. In fact, you’ll be better served to think of those as parts A, B, and C of the first step. So what are steps two and three?
2. Start creating boards. Creating boards, like everything else on Pinterest, is easy as can be! Click on your profile and look at the page categories. The first option is boards, and this is the view Pinterest defaults to. When you’re on the ‘boards’ page, you’ll see a red circle with a plus-sign inside of it, and underneath it says, “Create Board.” Click that, and you’ll be prompted to name the board, give it a description, choose a category, and whether or not you want the board to be a secret. As a quick overview, it’s a good idea to give your board a name that clearly lets viewers know what to expect. It’s also a great idea to get specific, rather than broad. So, instead of a ‘Food’ board, you might have a ‘Cookie’ board, a ‘Veggie’ board, a ‘Smoothie’ board, etc. I recommend making about a dozen boards to get started.
3. Start pinning. Go to your website and start sifting through your content, deciding which articles to pin. For now, you probably won’t want to pin everything. Pin the best you have to offer! From here forward, you’ll pin everything you post! After you’ve pinned all of the content from your own website that you want to start with, go to Pinterest and search for the things you’ve made boards about. When you find pins you like, be sure to follow the boards they were shared from. You can also go directly to the pinner’s profile, and if you like the look of his or her boards, follow the profile, which means you’ll now follow all of the person’s boards, and everything they pin will show up in your feed.
This may sound overwhelming if you’re new to Pinterest, but you’ll be surprised by how quickly you’ll get it all done. Plan to spend a cozy day in bed with lots of snacks and your laptop. Within three or four hours your boards will be starting to fill out nicely. After this, plan to spend fifteen minutes or so a day on Pinterest, and maybe a longer chunk of time a couple of times a month, and before you know it, you’ll be driving mad traffic to your board and you’ll have fantastic reciprocal relationships with other business pinners!
Author: Denise Keniston
Denise Keniston is an entrepreneur and former network news anchor. After leaving the TV news business, she founded Keniston and Company which grew to $7M annually. Today, she manages Web4Retail and several other businesses including Blue Tidal Wave and Decorate Small Spaces. She frequently writes and speaks about marketing, social media, and entrepreneurship.